Panama Strengthens its Attractiveness as a Strategic Market for the Insurance Business

Mapfre’s president, Antonio Huertas, visited Panama to reaffirm the country’s importance within the company’s growth strategy in Central America and the Caribbean.  During his stay, the executive held meetings with the Board of Directors, the Management Committee, the regional team and collaborators of Mapfre Panama, with the objective of reviewing the progress of the local operation, analyzing business opportunities and reinforcing the role of Panamanian talent in the evolution of the insurer.  The visit comes at a favorable time for the company, driven by the economic, financial and logistical dynamism that characterizes Panama as one of the main business centers in the region.

Mapfre Panama Closed 2025 with Record Figures

Mapfre’s operations in Panama recorded historic results during 2025, reaching $252.4 million in premiums and $12.6 million in profits, consolidating its position within the national insurance market.  According to the company, these results reflect the strength of its business strategy and its ability to support the country’s economic growth through protection solutions for individuals, businesses, and productive sectors.

“Panama and Central America play a key role in Mapfre’s vision for the future. Our evolution as a brand encourages us to be closer to our customers, to better communicate who we are, and to continue strengthening an operation focused on innovation, service, and the talent of our teams,” stated Antonio Huertas.

Artificial Intelligence Drives the Transformation of the Insurance Sector

One of the central themes addressed during the visit was the technological transformation that the company is driving globally.  Huertas highlighted that artificial intelligence (AI) has become a strategic tool for optimizing processes, improving customer service, and developing more personalized products.  The president of Mapfre explained that the organization maintains a global approach based on the responsible and safe use of artificial intelligence, always under human supervision and aligned with the insurer’s corporate principles.  The company believes that AI will expand access to protection solutions, improve the customer experience, and respond more accurately to new market demands.

Global Results Support Sustainable Growth

At an international level, Mapfre also reached historic figures in 2025 by registering a record net profit of 1,079 million euros and a volume of 29,145 million euros in premiums.  These results support the insurer’s global sustainable growth strategy, focused on diversification, innovation and closer customer relationships.

Human Talent, Key to the Future of the Company

During meetings with collaborators, Huertas highlighted the importance of human talent, continuous learning, and adaptability as fundamental pillars for facing the changes experienced by the insurance industry.  He also noted that the brand’s global evolution seeks to consolidate a company that is closer, more modern, and more connected to the needs of new generations of customers.  Currently, Mapfre Panama serves more than 245,000 clients, has a network of over 800 brokers, eight offices in the country, more than 370 employees and the support of a network of more than 1,000 suppliers, consolidating itself as one of the leading insurers in the Panamanian market.