Copa and Panama Tourism Authority link
COPA Airlines and the Tourism Authority of Panama have joined to position Panama as a tourist destination for countries like Brazil, Colombia and Mexico.
Capital.com.pa reports that "this partnership will design a campaign entitled “Panamá Es Posible” (Panama is Possible), which will be made available online and in offline media, as well as being put into the hands of wholesalers in the region who will promote the country and its mainntourist attractions through promotional “added value” packages.
The agreement provides that Copa Airlines will use the knowledge it has of the region as an airline and experience in the promotion of the destinations that make up its network, of routes, while the Tourism Authority of Panama (ATP) will provide logistical support and promotional funds.
With this partnership, it is expected that 1.5 million tourists will visit Panama this year.