Panama forecasts 275,000 new visitors in 2020

Twin tourism promotional  campaigns targeting the US   and Canada  could generate an additional 275,000 new visitors to Panama during 2020 according  to  the  International Tourism Promotion Fund

On Saturday, November 16 the Fund presented the content of the promotion ‘Panama, beyond expectations’ that is estimated to attract more than 150.000  visitors.

The other campaign that keeps is the one launched with the support of Copa Airlines ‘Panama Stopover’ that would have a target of 125,000 new tourists.

The two campaigns are focused on the United States and Canada and combined add up to $12 million.

The United States is the principal source of travelers for Panamanian tourism and for that reason the Fund is focusing its digital strategy on that market, said Liriola Pittí, executive director of the public and a private entity that since August 2018 assumed full responsibility for international marketing the country.

The Promotion Fund has a budget of $20 million a year and in the first half of 2020 will choose the international advertising agency that will be in charge of designing and executing Panama’s long-term promotion.