Surat Startup Targets a Billion-Dollar Gap in the Creator Economy with Creator-Led Hiring

While the world looks to Silicon Valley for the next big thing in the creator economy, Pankit Gami, Tushar Satani and his team in Surat are rewriting the rules of digital monetization.

artha.link is introducing a new way for creators to earn by helping their audience find real, relevant job opportunities. It isn’t just another tool; it’s a mission to bridge the gap between influence and income, led by a team proving that world-class tech doesn’t need a skyscraper in San Francisco to disrupt a multi-billion-dollar industry. 

In the creator economy, influence has mostly been monetized through promotions and partnerships. But one of the most impactful things creators do every day has remained largely unpaid: helping their audience make career decisions.

artha.link is changing that.

The Value Creators Were Never Paid For

Across industries, creators guide their communities in meaningful ways. They teach skills, break down industries, answer career questions, and often receive direct messages asking for job referrals or advice.

This influence is real and measurable.

In the trucking industry alone, 71.6% of viewers trust trucking creators more than traditional job boards when it comes to finding work. More than seven out of ten people would rather take job advice from a creator they follow than from platforms like Indeed or LinkedIn.

And this behavior isn’t limited to trucking. It’s happening across tech, marketing, healthcare, logistics, and other skill-based industries.

• Audiences learn from creators.
• They ask questions.
• They apply for jobs based on what creators recommend.

Creators are actively shaping careers, yet they’ve never been compensated for it.

The Gap artha.link Set Out to Fix

The team behind artha.link noticed a clear disconnect. Creators were already acting as trusted career guides for their communities, but their income had nothing to do with that impact.

This gap is especially visible in the U.S., where knowledge creators play a major role in helping people upskill, switch careers, and find better opportunities. Despite their influence, most creators don’t realize that this career guidance itself can be a source of consistent income.

That insight led to the creation of artha.link.

Creator-Led Hiring, Made Official

artha.link is built around a simple idea: creator-led hiring.

• When a creator teaches a skill, people trust them.
• When they share advice, people listen.
• When they recommend a job, people apply.

This has been happening naturally for years. artha.link is the first platform built to support it by making it fair, structured, and rewarding for creators.

How artha.link Works

The platform is designed to stay simple and creator-friendly.

For creators:

• They have a personalized link
• The link shows jobs relevant to their audience
• Jobs are refreshed regularly
• Creators earn every time someone applies through their link
• Earnings are not dependent on interviews or final hiring decisions
• Creators simply share the link the way they already share resources with their audience.

For job seekers:

• Jobs come from creators they already trust
• Opportunities match the skills they’re learning
• Applying takes only a few seconds

For employers:

• Access to candidates already interested in the field
• Applications from trusted, niche communities
• Better relevance than traditional job boards

More Predictable Income for Creators

artha.link also addresses one of the biggest challenges creators face: income instability.

While traditional creator revenue can fluctuate, the need for jobs doesn’t. Audiences are always looking for their next opportunity, making job discovery a steady and reliable demand.

By earning from helping their audience find work, creators unlock a more predictable income stream, without promoting anything unrelated or compromising trust.

They continue doing what they already do.

They just get paid for it now.

A Model That Works for Everyone

artha.link aligns incentives across the ecosystem. Creators earn from genuine influence. Job seekers find opportunities through trusted voices. Employers reach engaged, relevant candidates.

As the creator economy matures, platforms like artha.link highlight a shift toward monetizing real value creation, not just attention.

The message is simple: if creators are already shaping careers, they deserve to earn from that influence, consistently and fairly.