How does increasing mobile play impact the latest casino bonuses?
Guest Contribution – If you have spent any amount of time on the internet in the past few years, you will have certainly noticed that the gaming industries are becoming much more focused on mobile platforms. You can now access console-level experiences right at your fingertips. Online casino games are now widely available too, with many platforms being mobile platforms first and foremost. So, how has this increase in mobile play affected the latest casino bonuses?
Becoming more accessible
One of the biggest things about this shift towards more mobile-focused play is that games have become much more accessible. Now, anyone can access the latest casino bonuses no matter what platform they are playing on. Due to this, the barrier to entry has been lowered significantly; all someone needs to do now to access an online casino is download an app or open a tab in a browser right from their phone. This has led to a big influx of players, which means online casino providers are offering more and more bonuses to attract those players.
Mobile-only promotions
As this shift towards mobile-first online entertainment takes place, we are seeing online casinos offer promotions only available to those who use their dedicated app. These bonuses can vary widely, but because they are only available through mobile apps, it is increasing engagement on those apps, which in turn is allowing the providers to offer more mobile-only promotions. It’s somewhat of a self-fulfilling prophecy.
Time-sensitive offers and push notifications
Generally, all online casino bonuses have some kind of time limit attached to them, which can range from days to weeks, or sometimes even months. However, with mobile platforms, they can work a little bit differently.
Push notifications are the notifications that come up at the top of your screen or on your lock screen if your phone is locked. We all know that these are hard to ignore, and we will often at least have a look at what they say. In addition, it allows these offers to be much more time sensitive, so you may have to redeem it within the hour.
This has fundamentally changed the way online casino bonuses work. There was advertising before, but you would need to go out of your way to find it to some extent. Now, you will be told the second there is an offer that may interest you.
The impact of artificial intelligence
You will have likely heard the term artificial intelligence (AI), as it is being talked about everywhere you look at the moment. You may hear some ride-or-die AI fans who think it’s the future of technology, and you might hear exactly the opposite of that.
As with most things, the truth lies somewhere in the middle. When it comes to mobile casino platforms, AI has had a rather great impact. Especially when it is combined with push notifications. With the help of artificial intelligence, these notifications can be tailor-made for individual users, such as a notification about a certain slot game they tend to gravitate towards, or even specialized promotions just for them.
The integration of mobile payment methods
E-wallets have been on the rise in recent years, and you have likely used one, with two of the most popular being Apple Pay and Google Pay. Effectively, they store your account information on your phone, which certainly makes transactions much quicker and smoother, whether you are using it in person or online.
E-wallets are often available as a payment option on mobile casino platforms, making transactions smoother than they have ever been before. In the past, when you played on a desktop or laptop, if you wanted to top up your account, you would have to manually input your credit or debit card unless you stored your payment information with the site. Now, if your account is looking a little bit empty, all it takes is a couple of clicks, and you can be playing again.
Conclusion
Online casinos are certainly not the only industry to adopt a more mobile-oriented approach to their development. It is happening in both wider gaming and video content too, as a lot of games and videos are now made to be either watched or played on a mobile device.
In the case of online casinos, this shift has been incredibly user-oriented, as they are much more accessible than they once were, so many more people can see if online casinos are for them or not. This shift has also made it much easier for a wider array of people to become aware of bonuses and promotions that are running at any given time, allowing them the opportunity to participate.
So, the increase in mobile play has certainly had a big effect on the state of bonuses within the industry, but almost entirely for the better. There has never been a better time to hop in and try out a new game using an online casino bonus.
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