Business leaders urge Panama tourism push

 Panama’s  Chamber of Commerce, (Cciap)  has repeated its call for the government to “activate as soon as possible tourism as a strategic factor” to add to all productive sectors of the country.

The  Chamber  in through its weekly bulletin says ” the  innumerable advantages offered by tourism, managed in an intelligent manner, is its ability to take advantage of regional environments to, in turn, empower them; all this, with the common denominator, focused on the quality of  services and the suitable training of the personnel dedicated to this activity “.

The note says that that tourism has  a transversal axis in integral development policies, due to its capacity to generate benefits in local,regional and national activities, through medium and small businesses, including individuals and entire families.

” This great adaptability makes it possible to design and promote tourist proposals focused on interest groups, and has a unique field of action in the country, from jungle and desert areas to high altitude lands, including the extraordinary richness of flora and fauna, in addition to our insular seas and territories “, the Chamber adds.

The business association included in its Country Agenda 2019- 2024 the recommendations to make tourism ” one of the spearheads of our economic reactivation, among these, the need to immediately restart the

advertising campaign to turn Panama into a first order destination in the world tourism market. Without achieving this purpose, we will not exist on the map.”